Promoting Breast Feeding Initiation and Support

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The WHO- Unicef Baby-friendly Hospital Initiative Global Criteria serves as the standard for assessing compliance with the Ten Steps for Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes. HCAC previously collaborated extensively with UNICEF-Jordan in implementing these steps and devising a recognition system tailored to the Jordanian context.

Amid the global COVID-19 pandemic, it became evident that additional support and guidance were necessary to ensure sustained adherence to the ten steps. Thus, a pivotal focus of the project became the enhancement of the  Baby Friendly Hospital Initiative (BFHI) guide. This upgrade aimed to incorporate safe practices during emergencies, such as the COVID-19 pandemic, ensuring the continued protection, promotion, and support of breastfeeding in facilities offering maternity and newborn services. The refinement involved an exhaustive review of current evidence, guidance, and recommendations from reputable sources. The resulting updated materials are available for download below.

All recommendations pertaining to promoting guidance on mother-baby contact and infant feeding during emergency situations, specifically the COVID-19 pandemic, were consolidated into a distinct guide titled ‘Guidance for Mother-Baby Contact and Infant Feeding during the COVID-19 Pandemic Crisis’ (download below). The integration of evidence and guidelines followed the WHO-Unicef Global Criteria wherever applicable.

Knowledge product details

  • Small Grants

  • 2020

  • Jordan

  • Maternal health

  • Neonatal health

  • SRHR in crisis and/or fragile situations

  • Share-Net Jordan

  • English

  • Assessment tool

  • Guide

KP creators involved

Download Knowledge Products

Updated Global Criteria for the Baby-Friendly Hospital Initiative.

Guidance for mother-baby contact and infant feeding in emergency situations.

Self-Assessment Tool for Baby-Friendly Hospital.

KP creators involved

Health Care Accreditation Council (HCAC)

The Health Care Accreditation Council (“HCAC”) was established in 2007 as an independent non-profit organization, dedicated to leading quality improvement in Jordan and the Eastern Mediterranean region, and upholding patient needs, ethics and best practices. HCAC aims to inspire change, and is committed to enabling holistic improvement in the core areas of safer and patient-centered care.

HCAC promotes quality improvement and advances patient safety through its extensive experience in designing and implementing evidence-based standards and quality improvement programs which address processes, procedures, organizational performance and human resource qualifications; improving the performance of organizations and individuals within the healthcare sector; designing and awarding accreditation and certification to health and social care institutions; building the capacity of health and social care professionals; providing consultation services to support change; supporting governments and government entities in realizing their potential to steer healthcare improvement; enhancing performance related to governance, standards, accreditation and capacity building; providing policy reform advice and quality system building services; and, enhancing engagement and awareness.