Campaign BLOOM (Buy-in and Learning through Outcomes of MYP): Cultivating Sustainable MYP

View knowledge product

Meaningful youth participation (MYP) has gained traction amongst various stakeholders working on adolescent and youth sexual and reproductive rights (AYSRHR) issues. Increasing evidence that MYP contributes to improved AYSRHR outcomes and supports their ability to exercise their SRHR has spurred growing interest and desire to involve young people in policy, research, and programming. However, we have observed that there is still a lack of adult stakeholder MYP buy-in due to doubts about its effectiveness and/or not knowing how to implement MYP in practice. 

The campaign itself was co-produced with young people, thereby demonstrating a positive model of youth/adult collaboration. The campaign drew on positive examples harvested from the team’s shared experiences of successful and sustainable MYP. Modelled on the CHOICE Flower of Participation, the Bloom Campaign harvested case stories in the form of various media products such as video testimonials, infographics, and animations to illustrate the processes that were followed to achieve the MYP outcomes in a specific project. 

For more about their knowledge projects check out their online platform and their YouTube:


Knowledge product details

  • Co-Creation Conference Grants

  • 2021

  • Multinational

  • Youth empowerment

  • Youth SRHR

  • Share-Net Netherlands

  • English

  • Multimedia

KP creators involved

Download Knowledge Products

KP creators involved

International Institute of Social Studies (ISS)

The International Institute of Social Studies (ISS) is an international graduate school of policy-oriented critical social science. It brings together students and teachers from the Global South and the North in a European environment.

Research at ISS focuses on development studies. This transdisciplinary field of study seeks to understand phenomena of underdevelopment, development and change, with special reference to low-income countries. ISS research focuses on studying political, economic and social developments in Africa, Asia, Latin America, North Africa, the Middle East and transition economies. The Institute explores new developments in North-South and South-South relationships and the role of the BRICS countries, especially in relation to globalization and development.


The RNJ+ is a National Network of Young People Living with HIV; Created in 2004 by young leaders living with HIV committed to the fight against new sexually transmitted infections, including HIV in particular.

CHOICE for Youth and Sexuality

CHOICE for Youth and Sexuality is an ambitious and bold youth-led organization. They advocate for the sexual and reproductive health and rights of young people worldwide and support them to meaningfully participate and to voice and claim their rights.

Engender Health

EngenderHealth is a global organization committed to advancing sexual and reproductive health and rights and gender equality. They support individuals in making free, informed decisions about sexuality and childbearing so they can live the lives they want. EngenderHealth collaborates with local communities and civil society organizations to prioritize health and rights. And they partner with health systems and governments to provide sustainable, high-quality services and a policy environment that supports access to care.

KIT Royal Tropical Institute

Based at a national heritage site in Amsterdam, KIT Royal Tropical Institute is an independent centre of expertise, education and hospitality dedicated to sustainable development.


Founded in 2003, Talent Youth Association (TaYA) is an indigenous, non-governmental organization that is built upon the premise that youth are the present leader, and they are the promise for the sustainable development of Ethiopia.

In order to be productive, influential leaders of the future, young women and men need the knowledge and opportunities to be healthy and self-reliant. TaYA provides the youth with these opportunities which enable them to work towards the Ethiopia we aspire to as it relates to gender equality, economic empowerment and preserving the environment.