Primíparas; Sexuality Education with a Pleasure Approach

In September and October 2023 thanks to funding from Share-Net, we published the audiovisual format “Primíparas”, to contribute to sexuality education. This product was designed for young people and teenagers. Through four video podcast chapters and complementary social media contents, we answered the questions we frequently ask ourselves during our first stage of sexual exploration. Many times, schools or families are not able to speak sincerely and clearly about the issue. The intention was to contribute to sexual education for pleasure and not guilt. 

During the filming and editing stages of the project we were able to realize our own lack of knowledge about sexuality and had to face the fact that younger generations should not grow without a sexual education that truly speaks to them with facts and not stigma. On the other hand, once the content was published, we receive positive reviews not only from our target audience but also from families that said that now they have material to begin a conversation. For us that meant we did our job right because talking about sexuality with an intersectional point of view is a must. We learned that people feel appealed to the topic when it is presented in a clear and simple language, and that as journalist we can continue working on this perspective. 

In each episode, lasting a maximum of 20 minutes, we answered questions about sexuality at an early age, we spoke between a journalist and an expert on the subject, and we spoke in simple language. The chapters are available on YouTube, arc, TikTok and Instagram. In addition, these were published on all El Espectador social media accounts. 

Scroll down to discover the video campaign we created!